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While researching the book, Opara looked back at Interaction of Color, Josef Albers' great classic of color theory. Opara and his designers also developed a system of icons and numbers to cross-reference different chapters and sections throughout the text. The book itself uses color as an organizing principle, with each chapter appearing in a different color. Other sections discuss color and production, new design technology for color, and the subjective aspects of color, and systems of color. Topics covered in Color Works include color for branding and identity, wayfinding, packaging, editorial design, infographics, motion graphics and digital media. Originally written for the book, the essay was recently published on Design Observer. We all have our hang-ups and favorite colors, but how does that affect our working style? How do we communicate with color?” The book opens with "Chromatophobia", a foreword by Michael Bierut about his own fear of color. “But color is such an elemental part of graphic design, and the book made me think about at my own use of color. “I wasn’t sure I had anything new to say about the subject,” he says. Opara never really thought of himself as a color expert, and many of his designs use only black and white.
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(The title of the presentation was “Does Color Kill?”) Opara was approached to write the book after appearing at the Print Color Conference in 2011, where he talked about how color choice can make or break a project with a client. Part of Rockport’s “Best Practices for Graphic Designers” series, Color Works was conceived as a guidebook, rather than a rule book. It also features case studies by leading designers about their most colorful projects, including essays by Stefan Sagmeister, Paula Scher, Michael Rock, Brian Collins, Tony Brook, Gael Towey, karlssonwilker and Matt Pyke (Universal Everything), among others. Co-written with John Cantwell, the book is a highly readable primer on everything designers need to know about color, from scientific theory to cultural significance. Pentagram’s Eddie Opara has created a comprehensive new reference for using color in design, Color Works: An Essential Guide to Understanding and Applying Color Design Principles, out now from Rockport. From establishing the tone of a brand to setting the mood for an environment, color is an inherent and invaluable component of graphic design-one that designers often use intuitively, without even recognizing it.